Privacy Policy

Kaeler Lawn & Landscaping Inc. (“we”, “us”, “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website kaelerlandscapinginc.com or use our services.

Information We Collect

Personal Information You Provide

• Name, email address, phone number
• Service address (street, city, state, ZIP code)
• Project descriptions and photos you upload
• Communications you send us (email, contact forms, SMS)
• Payment information processed by our payment provider (we do not store full card numbers)

Information Automatically Collected

• IP address
• Browser type and version
• Pages visited and time spent on each page
• Referring website
• Device type (mobile or desktop) and operating system
• Approximate geographic location based on IP

How We Use Your Information

• Respond to service inquiries and provide quotes
• Schedule site visits and follow up on projects
• Send service updates, appointment confirmations, and invoices
• Improve our website, services, and customer experience
• Comply with legal obligations (tax, accounting, contractor regulations)
• Measure marketing effectiveness

Third-Party Services

We use the following third-party services that may collect data about your interactions with our website or services. Each of these services maintains its own privacy policy.

• Google Analytics — website traffic analytics (operated by Google LLC)
• Meta Pixel (Facebook) — ad effectiveness measurement (operated by Meta Platforms, Inc.)
• Stripe — payment processing (operated by Stripe, Inc.)
• Cal.com — appointment booking
• Vercel — website hosting and analytics
• Resend — transactional email delivery

We do not sell your personal information to third parties.

Your Rights (VCDPA, CCPA)

If you are a Virginia resident, you have rights under the Virginia Consumer Data Protection Act (VCDPA). If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) as amended by the CPRA. These rights include:

• The right to know what personal information we collect about you
• The right to access your personal information
• The right to request correction of inaccurate personal information
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell data)
• The right to opt out of targeted advertising
• The right to non-discrimination for exercising these rights

To exercise any of these rights, email us at info@kaelerlandscapinginc.com or call 703-599-5333. We will respond within the timeframes required by applicable law (typically 45 days under VCDPA, 45 days under CCPA, extendable as permitted).

Cookies and Similar Technologies

We use cookies and similar tracking technologies to provide functionality and analytics. You can control cookies through your browser settings or via the cookie banner displayed on first visit.

Cookie categories used on this site:

• Essential cookies — required for core site functionality (cannot be disabled)
• Analytics cookies — Google Analytics, Vercel Analytics, Meta Pixel
• Marketing cookies — ad retargeting via Meta Pixel (if active)

By selecting “Accept all” in our cookie banner you consent to all categories. You may select “Essential only” to disable analytics and marketing cookies. You can change your preference any time by clearing cookies and revisiting the site.

Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with information, please contact us and we will delete it.

Data Retention

We retain personal information only as long as necessary to provide services, fulfill contractual obligations, comply with legal requirements (tax, accounting), or resolve disputes. Project records and invoices are typically retained for seven years to satisfy tax and accounting requirements.

Security

We implement reasonable administrative, technical, and physical security measures to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

International Users

Our services are intended for residents of the United States, primarily in the Commonwealth of Virginia and surrounding Northern Virginia jurisdictions. If you access our site from outside the U.S., your information will be transferred to and processed in the U.S.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the most recent revision. Material changes will be announced on our website or by email where appropriate.

Contact Us

For privacy questions or to exercise your rights:

See also our Terms of Service.